Furthermore, Planters Nuts is jeopardizing diluting its legendary brand name icon “Mr. Peanut” to introduce almonds and pistachios determined by The reality that most customers perceive the model as “significantly less in good shape” for almonds and pistachios.
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New flavored peanuts: new flavors would be the essential differentiation for Planters Nuts to jump out from Emerald and The shop’s brand name. Also, the flavors will decreased the “significantly less flavor than cashew” threat and attract extra customers considering that they sometimes want to “consume a lot more nuts and types.